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What’s happening — See our currated list for

DEMA Show 2022

The Best Events
at DEMA 2022

The Booths You
Must Visit

The Parties
You Must Attend


and all the other
Stuff Happening…

Events and Shows at DEMA

We all know that the DEMA Show 2022 is the place to be if you want to be up to date with the latest equipment, trends and the overall diving industry news.

DEMA Show 2022 will be held in Las Vegas at the Orange County Convention Center in Orlando, Florida
Dates for the show: November 1-4, 2022


At the DEMA Show you will get the opportunity to participate in DEMA- Sponsored Seminars and Exhibitor-Sponsored Seminars and plenty of DEMA-sponsored Education sessions.

Are you working in the diving industry and wants to grow your business, this is the best opportunity for you to get face-to-face with other business within the industry.

But, with so many great Booths, sessions, and shows, what should you see.

We’ve gathered a list of the most interesting and exciting things to see in 2022.

[We’re still updating the list, so if you have anything to add – contact me at]

We hope to see you at the Dema Show in Orlando 2022…

What are you looking for

  1. Events
  2. Must see Booths
  3. Party
  4. Products coming soon


Henderson is one of the must-see booths and they have some very exciting news this year.

Henderson will be debuting a new wetsuit at DEMA 2022

There have recently been many clever marketers stating their wetsuits are Neoprene free, however, their products do not contain and have never contained Neoprene.

Henderson has made brand new and innovative wetsuit that replaces Neoprene. This makes the wetsuit 100% Neoprene free! A completely new insulating foam that is available in thicknesses from 1 to 7 mm.

The president of Henderson Joe Polak is sure that this reveal will be some of the biggest news, at this year's DEMA Show. It will possibly one of the biggest changes to a divers Thermal Protection, since the inception of the wetsuit!

Must see Booths

DAN party at DEMA Show

DAN would like to invite you to join their team for the annual DAN party at DEMA Show.


Mermaid Protector AG

Mermaid Protector AG is very excited to present its new 2022 collection and to be the first sustainable label for watersports and outdoor fashion without neoprene at the DEMA Show, Florida.

The company is very pleased to present to their customers, that never before has there been a wetsuit collection presented to the world in this way, with such a personal message from each photo artist who captured a life-changing moment in his working life as a draft for our suits.

We will show our audience the power, commitment, and motivation - to do as much as we can for the environment, and be a frontrunner for the communities and people all over the world. No matter which color or culture we all have one common dream; Protecting the ocean!

Do you want to know more about Mermaid Protector AG, then drop by their booth at #1371

Must see Booths

DiveAssure's Booth

On DEMA DiveAssure will offer the best diving accident and dive-travel insurance programs including an exclusive liveaboard insurance plan. Additionally, DiveAssure offers the most comprehensive liability program for dive centers and diving professionals. DiveAssure shares its revenues with its partner businesses. Business owners/managers that are not yet affiliated with DiveAssure are welcome to visit us at booth #1843 to learn how to protect their clients while adding substantially to their earnings.

Must see Booths

Time Concepts, LLC

The DEMA Show is quickly approaching and Time Concepts, LLC wants to introduce you to one of the company's watches that will be debuting a new watch brand. We are proud to debut our newest watch brand, Bia™, at the DEMA Show.

Along with the newly released Bia™ brand, Time Concepts will also present three of their current lines of dive watch brands at Booth #761 including the Hawaiian Lifeguard Association dive watch series, the newly released Shane Dorian ICON Signature Series dive watch collection and Szanto’s Vintage Dive 5200 series.

If you have questions or would like to visit the booth to learn more, please feel free to stop by our booth #761.

Must see Booths

NAUI Green Diver Initiative

The NAUI Eco-friendly Diver Effort (GDI) objective is to promote preservation via education, collaborations and also tasks concentrated on ecological stewardship. GDI's vision is a globe with tidy, healthy and also lasting marine settings This workshop will certainly cover exactly how the Eco-friendly Diver Effort has evolved to expand to benefit even more areas on a worldwide as well as regional range and exactly how divers and also dive clubs can utilize GDI to become environmental guardians. This session is open to all.

GDI's brand-new purpose now concentrates its interest in promoting preservation with education and learning, partnerships and also activities concentrated on environmental stewardship. This updated tactical vision evokes a world with clean, healthy and balanced as well as lasting water settings. The strategic plan comes with objectives of education, understanding, ecological adjustment, and self-sustainment.

NAUI Worldwide

Established in 1960, NAUI Worldwide is just one of the diving sector's largest not-for-profit company whose function is to allow individuals to appreciate underwater activities as safely as feasible by giving the finest quality sensible education, as well as to actively promote the conservation as well as the defense of the world's underwater atmospheres. As a leader in diving education and learning, NAUI has developed a number of programs and also principles accepted throughout the diving sector. NAUI: The Meaning of Diving!


Building a Robust Travel Program

Whether you are entirely new to offering traveling or seeking to grow your existing program, discover exactly how you can take advantage of the solutions as well as expertise readily available to you as part of the NAUI Traveling Team. Collect pointers as well as techniques from highly-skilled, certified traveling professionals and learn how you can prepare your travel both personally and professionally.

This session will certainly offer the chance to trade suggestions via discussions and share tried-and-tested techniques with experienced industry peers. Learn exactly how you can utilize this effective travel resource to its fullest capacity in order to accomplish your very own organisation goals, tap into new earnings as well as set your organisation apart as a really one-stop-shop while supplying a full variety of extensive solutions for your dive groups as well as even one of the most critical independently taking a trip clients. This session is open to all.

NAUI Worldwide

Established in 1960, NAUI Worldwide is just one of the diving sector's largest not-for-profit company whose function is to allow individuals to appreciate underwater activities as safely as feasible by giving the finest quality sensible education, as well as to actively promote the conservation as well as the defense of the world's underwater atmospheres. As a leader in diving education and learning, NAUI has developed a number of programs and also principles accepted throughout the diving sector. NAUI: The Meaning of Diving!



Tektite continues to set the standard in diving strobes and marker lights. Their new improved multifunction Strobe 3500 is now available. The 3500 have 3 different functional program choices:

  • 2hz. Strobe only
  • Strobe/Steady (for backup dive light).
  • Or the New 3-function: 2hz, strobe/SOS/Steady (for backup dive light).

Tektite will also introduce their new accessory flotation collar for the 3500/4500 strobe models, for surface marking use/distress marking.

If this makes you excited you should visit Tektite at booth #2317.

Must see Booths

Five Mistakes in Diving Safety

Among the most amazing aspects of coming to be a scuba diver is how much you will certainly discover! Not only will you establish skills for diving, you will certainly likewise discover an unusual quantity regarding yourself as well as what you can if you want to challenge yourself.

SEI/PDIC International

PDIC is a leading global scuba training and also accreditation firm. With an approximated 5 million active leisure divers, this experience sporting activity is being appreciated by scuba divers from all professions. As even more people participate in brand-new tasks, it's revitalizing to recognize that scuba is open to virtually any person who enjoys the water. Take a minute and also discover our virtual globe of diving
PDIC's objective is to train secure, confident divers who will certainly have fun discovering one of our earth's most attractive worlds. With all degrees of accreditation available from open water through the instructor, PDIC prides itself on being acknowledged worldwide as "The Quality Training Agency". We preserve just the greatest requirements of direction, stability, and also conduct.


Polar Diving in the Arctic and Antarctica

Join our Dive Group Leader, Mr. Henrik Enckell, in discovering Polar Diving in Spitsbergen, Greenland and also Antarctica. Discover all the logistics as well as needs along with the locations you will certainly dive in. The Arctic & Antarctica might seem to be similar initially look but they each have their special attributes which will certainly be shown to you in a wonderful aesthetic means and also a terrific narrative. Looking forward to seeing you there!

Set out on an Oceanwide Expeditions Antarctica cruise and also experience the outermost side of human exploration. Oceanwide's Antarctic cruise ships involve you fully in the unparalleled terrain of Antarctica, presenting you to a diverse host of animals while additionally involving you in exciting exploration cruise ship activities like kayaking, trekking, mountaineering, scuba diving, and also outdoor camping. Your Antarctic exploration cruise ship will extensively acquaint you with Antarctica's remarkable ice wilds, drawing out your internal explorer as you explore gigantic glacier fronts, amazing berg-filled bays, and coastlines surrounded by looming, snow-swept mountains. Also readily available throughout Antarctic cruise ships aboard our new vessel, Hondius, are unique science-based activities that explore the incredible Antarctic community.

Oceanwide Expeditions

Oceanwide Expeditions is a Dutch business focusing on expedition-style trips to Antarctica and the Arctic. Releasing its very own fleet of ice-strengthened vessels, Oceanwide highlights small-scale, adaptable tours that give guests close contact with polar wildlife, landscapes, and also archaeological sites. Tours normally take place in areas only available by sea, with little to no infrastructure. The locations seen are first reached by ship, after which exploration overviews take little groups of travelers to landing websites using Zodiac Milpro RIBs (rigid blow-up watercraft), making it possible for risk-free cruising as well as maximum coast time.


DEMA Awards Party

More info about the DEMA PArty will follow 

THE DEMA AWARDS PARTY is a must. Be there or be square!





Dominica has been named one of the top dive destinations in the Caribbean!

The water-sport festival held in the Caribbeans by Dominica is a very old tradition.

Around the second week in July every year, Dominica celebrates its dive fest for seven to eight days.

If you want to know more about the Caribbean's boasting and colorful reef's Dominica is the booth to see. You can find Dominica at booth #1106. Hear about their amazing boat rides.

Another interesting activity you can experience with Dominica is whale-watching! With a high success rate, you have a very good chance to see sperm whales in their natural habitats.

Dominica has three main diving areas on the west coast, south, central and northern sides, and all their dive tours offer unique diving experiences.

Dominica also offers topside activities for non-divers that you can do in the afternoon.

Must see Booths

Dirty Tricks for Underwater Photographers in Post

The majority of people acquire advice for shooting topside easily, but getting any useful techniques for underwater images can be troublesome. Erin Quigley will take you through a specific set of tips and tricks formulated for underwater shooters. These tips and tricks will be clean and simple and on the other hand downright dirty. Whichever you prefer they are all essential to have in your arsenal of post-production tricks.

Erin Quigley has been an authority in the underwater diving world for many years now. She is an award-winning underwater shooter and an Adobe ACE certified digital imaging consultant. Her site was instrumental in the underwater photography community. On the website, she focuses on custom tutorials and one-one instructions with fellow underwater divers trying to learn some new techniques.

Her show will be held on Wednesday, November 2, 2022, between 11:30 AM-12:15 PM. This all takes place at the DEMA Show at the show floor booth #327.


The Best Cameras Underwater Right Now

New technologies are popping up every day in the underwater photography sphere and this makes it exciting if you are a new hand or an old pro in the industry. If you require updating your system it can be problematic navigating the wide ocean of new equipment and choosing which fits your style of shooting best. Steve Miller has been an ACE in trying out various equipment over the years and finding the best for your certain needs. He has access to all the latest gear and he knows exactly how they perform in the water. He goes into detail how they perform and then gives recommendations on the best brands/models from among Canon, Nikon, Sony, Olympus, and Panasonic – from compact, mirrorless, and DSLR.

Steve Miller has been teaching underwater diving techniques since 1980. His mission is to relish in watching his former students receive significant accolades for their work. He is a jack of all trades at the Ikelite Photo School like creating aspirational photos as an ambassador, leading the Ikelite School, doing equipment testing, represents the school at dives shows and provides one-on-one photo advice to customers via email.



You, Too, Can Become a DAN Instructor!

Intend to broaden your training course offerings? Have an added income stream? Provide repeating programs? Exactly how about enhancing your capacity to get to trainees-- also non-divers? Perhaps even educate those who might render help to you if you are hurt or ill. In this discussion, we will talk about just how to end up being a DAN instructor (and also eventually an instructor fitness instructor), factors to do so, and what courses you can instruct. This seminar is for any type of dive experts interested in coming to be a DAN Teacher.

The DAN Instructor Qualification Training Course (IQC) is the passageway in becoming a DAN Teacher. Active diving professionals who are DAN Members are qualified to sign up in this program. A MOUTH-TO-MOUTH RESUSCITATION guideline credential is likewise needed but can be gotten as part of the IQC.

Divers Alert Network

DAN began as the National Diving Accident Network (NDAN) in 1980 with the aim of initiating 24-hour extremity hotline with accessibility to physicians who were trained and experienced in the acknowledgment, care, transportation and also recompression treatment of diving injuries. Within the very first year alone, the concept verified so preferred that a 2nd, non-emergency line was developed to manage the demand for medical and dive security details.


Mastering Macro: Mike Discusses His Secrets to Lighting

Creating ideal macro images takes a lot of hard work and hours of dedication. Mike Bartick shares all his insights on creating compelling and inspiring macro images. He articulates that off-camera lighting, backlighting, snooting, adding color and capturing movement are just some of the topics up for discussion. Your whole shooting repertoire will be expanded with the wealth of knowledge that Mike Bartick possesses. There will be a QnA session about all the theories discussed on how to make compelling macro images right after the talk.

Mike Bartick started the first 20 years of his professional life as a chef. He states he still loves cooking but it was time for another passion. Mike is a world-renowned macro photographer; he is especially renowned for blackwater specialists. He is originally from California and has a laid back comedic attitude. If he is not in the water he is teaching diving and photography techniques to people in his program.


The History of the Sac Actun Cave System in Mexico's Yucatan Peninsula

People are always intrigued by the great strides visionaries make to further our understanding of the world and people in it. The lead explorer Robbie Schmittner gives his firsthand account of the history of the Sac Actun Cave System. This was the exploration that leads to it being the world’s longest underwater cave.

Robbie Schmittner has over 15 years of experience in diving and has an exceptional passion for cave diving. His initial endeavor to get certified in Germany failed and this led him to Mexico where after 4 years of hard work he succeeded with his buddy Steve Bogaerts, to establish Sac Actun – the largest water-filled cave system.


Truk Lagoon or Bikini Atoll? Dive Deeper into the Wreck Diving Capitals of the World, See What Sets These Remote Locations Apart and Learn How to Plan for the Trip of a Lifetime

Wreck diving is a truly immersive experience that takes you back to a forgotten part of history in a turbulent time. Aron Arngrimsson is a world-renowned wreck diver and explorer. He was part of The Dirty Dozen expedition. He will be delivering a talk about the Pacific ghost fleets in Tuk Lagoon and Bikini Atoll. He will take an in-depth look at the history behind the Operational Hailstorm and Operation Crossroads.

These military operations were detrimental to ships in Truk and Bikini. He will also explore how it is there today when you go wreck diving and how you can explore these wrecks with some of the world’s leading divers and explorers.

Aron Arngrimsson was born in Iceland and moved to Denmark in his teens and got his degree and experienced the underwater for the first time. He soon went up the rank to divemaster and technical diver. He was hooked from the very beginning and has never looked back since.


Divers alert network

Each year I’m quite sure that every DEMA Show attenty will drop by the DAN® booth #1311. To find it, walk in the door, look left and the DAN banner will guide you from there.

Why is the DAN booth a must-stop on your itinerary? It’s simple; if you come to the DAN booth, you’ll be sure to find something to enrich your diving safety.

Renew your Business Membership, and spend some time with our Business Membership experts ensuring you’re maximizing every benefit available to you. Renew your individual or family membership and earn a chance to win a trip with Nautilus Liveaboard Diving Adventures.

Check out new and cool product offerings from DAN. Often DAN will show a preview of a new safety device that is sure to revolutionize what is considered standard safety equipment for individual divers.

Pick up a schedule of the dozens of seminars and training programs DAN is offering at the show; whether you’re a DAN instructor who needs an update or someone who simply has an interest in decompression illness or PFOs, DAN has a program for you.

Must see Booths

Fourth Element

At the DEMA show 2022 Fourth Element, booth 1813, will be launching new products including the Hydra Drysuit - a High Density Neoprene suit with a slim fit and excellent flexibility, a new boot, made using natural rubber and recycled linings as well as several new additions to our award winnig drysuit underwear collection.

Also, Teh’ll be demonstrating the instore BIOMAP system -an innovation allowing a perfectly fitting custom drysuit to be created from just two photographs, and showcasing the packaging innovations we have made as part of our Mission 2020 initiative.

Who is Fourth Element

Fourth Element is the market leader in thermal protection and leads the way as an aspirational dive brand. With customers including FBI dive teams, the Norwegian Navy and the US National Parks Service, fourth element products are proven in the most demanding conditions worldwide.

Must see Booths

New products

If you are launching any new products please let us know.

Write me an email at

Products coming soon







Add your booth or event to our list!

Do you have a cool booth or fantastic event at DEMA?

Let us know, send an email to


Who wrote this DEMA SHOW 2022 Guide?

Torben Lonne

Scuba diving geek and editor
Torben co-founder and editor of If you have something amazing going on at DEMA Show 2020 let me know and I’ll drop by.



Every month more than 200,000+ divers and water enthusiasts visit

They come to find travel advice, learn about scuba gear, ocean awareness and improve their dive skills.  

You can reach those divers and make them spend money with you!

Reach the audience of divers who are most likely
to choose your destination, resort or product/service

My name is Nicolai Loenne and I’m partnership manager here at ~ feel free to contact me for an open dialouque about your advertising needs and target audience. Together we’ll find the perfect solution that benefits both your needs, our readers and our goals of building the best website in the scuba niche.

Contact Nicolai Loenne on or the contact form below – and let’s find time for a meeting during DEMA Show 2020.

Want to talk at DEMA Show 2020

11 + 6 =

Monthly readers you could reach?

Our readers are divers!

From all over the world

  • United States
  • United Kingdom
  • Australia
  • Canada
  • Asia in general
  • Europe in general

Their habits

We know from our Scuba Gear pages and Liveaboard pages – that our audience has a high household income and their purchase patterns show that they are actively spending on gear and travels.

History and a loyal audience started back in 2009 when Torben and Nicolai had a bit too much coffee during a dive-vacation to Bali

Ever since we’ve aimed at creating the best Scuba website with loyal visitors. 

Mutual benefits

We’re into win-win deals. Campaigns that benefit you, us, and even more importantly our readers. Start a conversation today!

Do you want to advertise to scuba divers from all over the world?

Then is your media! We constantly improve and add new articles about diving, scuba guides of high quality and reviews based on real experiences.

More than 15 authors contribute to and all of them are professional scuba divers with a huge passion.

We have more than 100,000+ unique visitors each month, more than 84,000 fans on Facebook and beyond 30,000 newsletter subscribers.

You can communicate your message to all these avid scuba divers with lots of options. If your goal is traffic, increased sales, branding or more bookings in your scuba center/resort; we have the right solution for you!


These are the people.

We had the marketing agency Bottomline Bureau do a survey of our visitors – to better understand them and know their intentions.

plans to take a Liveaboard trip in the next 12 month

151,200 USD
average household income

Visitors from outside of USA stated their income in local currency. Convertion to USD was done May 2017

9,538 USD
Spend on scuba gear and and international dive trips in the past 12 month

median age of all visitors
69% says they are married

are employed

19% of our visitors work directly in the Scuba industry

average dives made in a lifetime

If every dive lasted around 1 hour, that equals around one month spend under water 🙂

average years of diving

67% are certified with PADI
22% are certified with NAUI or SSI

43% of our visitors are looking to become a certified
diver or to upgrade their current certification.

63% ~ 37%
Male vs Female ratio
says Google Analytics

Also according to Google Analytics Segments there are 53% of our visitors that are likely to buy travel related products or services in the near future.

9 days
spend yearly on dive or snorkel related vacations

This number does not include professionals working in the Scuba industry

Reach the audience of divers who are most likely
to choose your destination, resort or product/service

My name is Nicolai Loenne and I’m partnership manager here at ~ feel free to contact me for an open dialouque about your advertising needs and target audience. Together we’ll find the perfect solution that benefits both your needs, our readers and our goals of building the best website in the scuba niche.

Contact Nicolai Loenne on or use the contact form below

Drop us a mail